How to Identify and Go After Your Marketing Priorities
you’ll need to identify your marketing goals and start working on the most important first.
With 2013 only a day away, it’s time to develop the marketing strategy for your law firm for the new year if you have not done so already. In order to make the most out of your time and budget, it’s important to identify and prioritize your marketing efforts. Here are some ways to accomplish this and make your campaign a success in 2013.
First, you should have a clear understanding of your goals. Since this will ultimately determine your approach, it’s smart to do some brainstorming to figure this out. A Chicago labor certification lawyer may want to establish more of a social media presence and get more subscribers on his email list. To streamline this process, you should write your goals down in ascending to descending order according to their priority. The most urgent goals will be at the top and the less pressing ones will be at the bottom. Using a spreadsheet like Microsoft Excel can be an efficient way to sort these out.
Once you have a basic understanding of what your goals are, you will need to figure out the best way to achieve them. You will want to have a rough idea of how long each goal will take to accomplish, how much money it will cost, which resources you will need and if you will require help from any other people. Some marketing priorities can be done in a minimal amount of time with few resources, whereas others may require a lengthy period of time with a huge budget and lots of manpower.
Along with this, you should determine the sequence of tasks that you must complete to make each goal a reality. After you have figured out all of the details, you should follow the steps to achieve your first and most important goal. From there, you should simply go down the line until you have accomplished everything you wanted to properly market your firm. In some cases, you can work on multiple goals at once, but be sure to place priority on your most essential goals.